Marketing is one of five concentrations in the business administration major. Business administration majors may choose more than one concentration, and may also combine with other majors.
→ See Business Administration.
Zach Gooding '23 is pursuing an MBA in business analytics at the Stephen M. Ross School of Business, University of Michigan. Check out Zach’s amazing marketing and data analytics internships at Augustana, where he also played varsity baseball.
Andrew Mayszak '22 is a graphic designer and project manager at Blooming Color in Chicago. He’s a great example of leveraging his majors and minor, plus hands-on experience in his fields (see story below), to land the career he loves. You can see how it all came together in his portfolio.
Chi Vu '23 is pursuing a master’s in emerging media studies at Boston University, with a focus on the impact of AI/VR on human life. Her array of internship experiences included cancer research at the Texas Medical Center, marketing and social media in London, and with Augustana’s EDGE Entrepreneurial Center (see story below). Chi’s extracurricular involvement is equally incredible.
Augustana’s EDGE Center is a hub of entrepreneurial activity in a room dotted with computers, vintage toys and PEZ dispensers. Most days you can find a handful of students working on projects for real clients — usually local organizations needing web development, marketing, graphic design and more. → Continue reading
Augustana's fall Symposium Day 2024 invited big ideas from any and all disciplines, welcoming presentations from students, faculty and staff, and distinguished guests — including keynote speaker Dr. Roosevelt Montás from Columbia University and Dr. Chris Hedlin '11 from the University of Notre Dame.
Augustana will enroll students in its inaugural Business Education Steeped in the Liberal Arts (BESLA) cohort in fall 2025. Business administration majors enrolling in BESLA will pursue a second major or minor in the traditional liberal arts.
Five student-athletes — from hometowns in Illinois, Hawai'i, Texas and Tennessee — are the college's most recent Academic All-Americans. Now with 183 Academic All-Americans, Augustana ranks 14th among the NCAA’s 1,100 schools in DI, DII and DIII across the country.
