Office of Communication and Marketing
The Office of Communication and Marketing helps grow Augustana by moving priority audiences to action. We lead communication strategy and campaigns that advance enrollment, giving and reputation. We guide strategic work owned by campus partners and provide existing tools that help the campus communicate well.
Our expertise includes strategy, public and media relations,design, writing and editing, web, email, social media, video,photography and campus space use. We combine these capabilities based on the audience, desired action and Augustana priority.
C&M concentrates capacity on the audiences most important to Augustana’s enrollment, giving and reputation goals. We also advise aligned communications with employees, current students and families, and partners in the Quad Cities.
Most of our offices are on the second floor of Bahls Campus Leadership Center.
Propose work or a collaboration
How we support Augustana
Augustana’s reputation is built through what people experience, believe and repeat. Every email, event, campus visit, story and conversation can strengthen or weaken reputation. C&M helps align communication so Augustana’s value is clear, credible and consistent.
Use these guidelines and brand tools in your communications.
Brand guidelines
Graphics
This brand guidelines booklet shares the visual elements of the Augustana brand, including the Augustana College word mark, the Augie A, our Viking athletics logo, the Augustana seal, primary colors and fonts (plus secondary versions of those), and more. (See also the condensed condensed two-page brand guidelines.)
For available .jpg files of these graphics, visit our brand toolbox. If you need branded graphics in a different file type, please contact our office.
Start with audience and action
When completing the form to propose work, include who you need to influence, what action you need them to take and what Augustana priority the work advances. C&M will review the form and confirm the best path based on strategic connection, fit and capacity.
The areas below describe capabilities C&M may bring to priority work. They are not separate entry points. Use the request form to propose communication and marketing work. Continue to use the direct links listed for campus scheduling, website corrections and news tips. If you are not sure where to start, contact Lucas Johnson.
Campus scheduling
We assist campus offices/departments and student organizations in reserving campus spaces and venues for non-class events and activities.
Meetings, performances and special events can be scheduled by using the event request form.
Once rooms are reserved, the scheduling office assists in event planning and coordinates the various campus services required by the event.
Requests for event set-up or technical assistance, catering or promotion assistance can be made online.
Conference services
We assist church groups, educational institutions, community organizations and individuals with renting facilities on campus for special events. From simple one-day meetings to wedding receptions to week-long conferences, we can help renters find an appropriate venue and secure event services such as dining, lodging and technical assistance.
Crisis communications
The Office of Communication and Marketing leads all crisis and emergency communications for the college.
Our campus community is strongly encouraged to sign up for emergency notifications through the Augie Alert system. Campus community members can also download the Omnilert app to contact the Office of Police and Public Safety, contact 911 or send a silent alert.
We specialize in creating and sending mobile-friendly email campaigns, newsletters and one-time messages to off-campus audiences. Contact us for help with brainstorming, writing and layout.
Event planning
From press conferences and ribbon-cutting events to homecoming and commencement, members of our staff assist in the coordination of large-scale, public-facing events for the college.
Graphic design
We can design and offer design advice/assistance on anything from print materials to digital communications. Please see the brand guidelines for more information.
Media relations
We help connect our extraordinary students, faculty, staff, administrators and alumni with the media to tell the Augustana story.
If you have a news tip or you're a member of the media seeking comment or an interview, email Joushua Blount at joushuablount@augustana.edu.
Photography
The Communication & Marketing team is assisted by student photographers (and occasionally professional photographers) to help tell the story of Augustana.
Printed pieces
We create most of the printed pieces used by the Admissions team and many of the pieces used by Advancement. We also work with departments across campus to create printed materials targeting prospective students and the local community.
Some examples of print pieces we create are postcards, mailers, booklets, one-page informational handouts, posters, print ads, signs across campus and the Augustana Magazine.
Promotional items
The Office of Communication and Marketing has a few items you can borrow to represent the college during your events.
Please contact Anne Carlson to borrow banners and backdrops, and contact Lucas Johnson to borrow an Augustana A.
If you would like to order promotional items for your office (pens, lanyards, etc.), please contact Lucas Johnson.
Sharing news and stories
Know something newsworthy? Wondering if a human interest story from your office or department is worth sharing? Send it to sharenews@augustana.edu for consideration as an article, news release or social media post.
Social media
Our office manages Augustana’s main social media channels and offers pointers and policies about inappropriate content, privacy, etc., on this page.
Videography
Like the photographers, our videographer uses creativity and technical savvy to document the people and events in our campus community. See some of our work on Augustana's YouTube channel.
Website
Our office is responsible for maintaining Augustana's website, augustana.edu.
The site tells Augustana's story to prospective students and parents, serves as a resource for our campus and local communities, and connects with alumni and the world at large.
Ideas and suggestions are always welcome. Contact Michelle Opsahl, director of web content.
Spot an error or omission? Here’s a quick form to get that fixed.
Writing and editing
We write talking points, emails, social media posts, articles for print and web, and other communications. Our office also sometimes hires freelance writers. Contact Debbie Blaylock for information.