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GM: Greek Mythology to Marketing

Program dates: June 16-18, 2019

Program cost: $340

Course description

In this two-day summer academic seminar, participants will explore the continuity of Greek mythology and modern-day marketing. Participants will learn about thought-provoking insights and meaning and relation of Greek mythology to the modern business world that actively seeks ways to influence the customer’s perception, entice the attention of the focal audience, and be remembered by customers upon their purchasing decisions. Participants will develop in-depth insights into innovative marketing science, consumer strategies, and learn to appreciate the invaluable ramifications of Greek mythology in the modern-day business world by the end of the seminar.

Tentative schedule

Sunday, June 16

  • Check-in
  • Welcome reception

Monday, June 17

  • 9 a.m.-noon
    • Cupid (eros) and Psyche & Beauty and the Beast vs. modern-day marketing promotion strategies and the influence of multi-media
  • 1-4 p.m. 
    • Quest of Hercules vs. strategic marketing practices that understand human nature

Tuesday, June 18

  • 9 a.m.-noon 
    • Homer and Odyssey vs. social media strategies and social influence 
  • 1-4 p.m. 
    • Argus Panoptes (a.k.a all-seeing-eyes) vs. Progression, apocalypse, and rising of retail industry

Instructor: Dr. Hyeong-Gyu Choi and Dr. Kirsten Day

Dr. Hyeong-Gyu Choi is an assistant professor of marketing, Business Administration Department. He received his Ph.D. in Marketing at the University of Memphis. His research focused on marketing ramifications of social media, consumer strategies, big data, and marketing analytics.

Dr. Kirsten Day is Associate Professor and Chair of the Classics Department at Augustana College. Her research focuses on women in classical antiquity and classical representation in popular culture. In addition to a number of articles in journals and anthologies, she recently published her first monograph, entitled Cowboy Classics: The Roots of the American Western in the Epic Tradition (Edinburgh University Press 2016).