The Office of Communication and Marketing invites campus to participate in a series of branding workshops, starting with three general sessions.
Pick one to get an overview of recent branding research and efforts to advance the college's brand personality.
Identical sessions will be virtual, and will take place:
Sept. 22 at 8 a.m.
Sept. 24 at noon
Sept. 30 at 3:30 p.m.
Please register at least 24 hours before the session start time.
Sessions will last from 75-90 minutes.
Early in 2020, Augustana College began work on a full-scale brand research project with Carnegie Dartlet, leaders in higher education marketing. In March, many people on campus took part in workshops in the Wilson Center. And since May, a team of employees has been putting the research findings to work.
Attending one of these sessions will:
- Bring you up to date on the research findings
- Show you the first steps the college has taken to move forward with brand personality
- Help you see the connections between brand personality and admissions success
- Give you an idea or two to help you incorporate branding elements in your work
In the coming weeks, there will be branding workshops on specific topics, including social media, correspondence and photography, as well as a virtual open house and more.