In her January term business class, Dr. Amanda Baugous assigned a virtual competitive simulation in which teams of students “run” their own business.
“The simulation is common in graduate business programs and top business schools around the world.”
“All of my teams did well this term, but one team did so well that they scored in the top 10% of all teams worldwide who've ever completed the simulation,” said Dr. Baugous, professor of business management. “That’s tens of thousands of other teams."
Augustana’s high-performing team included seniors Abdou Allah Camara of Menomonee Falls, Wis.; Daniel Carr of Highlands Ranch, Colo.; Virgel Ross Carrillo of City of Manila, Philippines; Dallas Malott of Astoria, Ill.; and Ava Rogers of Plainfield, Ill.
According to the Marketplace Simulations website, placing in the top 10% of all teams that have played the simulation over many years reflects a high level of business acumen and work ethic. The team must successfully execute a complete business strategy in an evolving market, using evidence-based decision making.
“The simulation is common in graduate business programs and top business schools around the world,” Dr. Baugous added.
To compete, students build product portfolios, advertising campaigns and distribution channels using evolving analytics data. They manage demand, sales, operations and finances in a realistic game-world with limited resources. They must build customer-focused businesses and stay ahead of the competition.
Alumni who role-played venture capitalists in the simulation were: Adam Bain '04, Brandon Cooper '06, Lucas Goucher '03, Brandon Harris '03 and Meghan McCullough '07 Peterson.
The students who performed in the top 10% receive a “badge” that they can use on their LinkedIn profiles and résumés.