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Heather Soehn

Heather Soehn

Majors:  Communication Studies and Psychology


Media Smith is a boutique advertising agency specializing in media planning and buying, advertizing sales and public relations.  Media Smith is a small team operating from an ultra cool studio office in one of Sydney's most energetic and fashionable areas.

Heather's pre-trip thoughts

Internship:   Media Smith Communications firm

Why are you participating in the Augustana in Australia program?   This program is unique because students are given the freedom to create their own experience.  My internship is tailored to my skills and goals and I will get to choose my travel destinations as well.

What value do you hope to add back to the internship site?  I am looking forward to using my communication skills from my classes, and my organization and planning skills from my various activities to contribute to this boutique advertising agency. I hope that my knowledge in Psychology and American background will add a new perspective to my internship site.

What do you hope to learn on your internship?   I hope to learn about the PR field first hand from this internship.  I hope to gain experience in the various aspects of this field and learn if PR/event planning is right for me. I look forward to learning about media planning and buying, advertising sales, public relations, and event planning.

Where do you plan to travel during your term "down under"?   During my time in Australia, I hope to travel to Cairns to snorkel the Great Barrier Reef.  I also plan on visiting New Zealand during our spring break.

What do you anticipate to be the highlight of your experience "down under"?  I am looking forward to every aspect of my experience abroad.  From my internship placement to travelling and learning about Australian culture, I hope to learn and experience a variety of new things in Sydney.