Non-Profit Leadership Development Certificate
ELLEN HAY, Professor
B.A., M.A., Northern Iowa; Ph.D., Iowa State
The purpose of the Nonprofit Leadership Development Certificate is to help prepare liberal arts majors for leadership roles with non-profit organizations and to provide them with formal documentation of their competence for doing so. Like traditional academic programs, it will be structured and closely overseen by the faculty. Unlike traditional programs, a substantial fraction of the program content (as much as 500 hours of engagement) will occur in programs that do not lead to the award of academic credit or grades. We believe the program offers a valuable, rigorous experience and, at the same time, demonstrates the practicality of pursuing a liberal arts education.
The Augustana Nonprofit Leadership Development Certificate is designed to enable our graduates to flourish in dynamic nonprofit sector. The course work and experiential learning opportunities incorporated in the certificate are intended to develop professional leaders who can:
• Build and communicate a shared organizational vision. (Lead and Communicate)
• Use systems thinking to analyze and address complex situations from multiple perspectives (i.e. financial, ethical, and managerial).(Analyze, Interpret, Respond)
• Encourage collaboration and synergy among diverse constituents. (Lead and Relate)
• Demonstrate an understanding of the fundamental objectives and operations of a nonprofit organization.(Understand)
• Question and evaluate assumptions and models that guide practice (Create).
The requirements are as follows:
A. Four core area courses (12 credits) Students must receive at least a C in each of the four core area courses in order to be awarded the certificate.
1. Competent communication
- COMM 403: Public Relations or BUSN 320: Marketing for Creative Professionals
2. Effective financial management
- ACCT 200: Accounting Fundamentals or ACCT 201 & 202: Principles of Accounting sequence
3. Knowledgeable organizational leadership
- COMM 402: Organizational Communication
4. Ethical, informed decision making
- RELG 327: Business Ethics;
- RELG 326: Medical Ethics;
- PHIL 203: Social Ethics or
- PHIL 205: Life and Death
B. Five core experience areas
1. Participation in the Internship and Career Office workshops on social media and other job search strategies, resume writing, interview preparation, and attendance at least one career fair..
2. Participation in four NLD sanctioned workshops held on campus or in the community, chosen in consultation with the certificate advisor. Workshops will focus on topics such as the history and foundation of nonprofit organizations, future issues facing nonprofits, fundraising, event planning, social entrepreneurship, marketing and social media, stewardship and storytelling, legal and regulatory issues, fund investing, audits and fraud investigation, strategic planning, grant writing, , and member relations and volunteer management.
3. Participation in the NLD student group (defined as attending at least 70% of the meetings).
4. Completion of a 300-400 hour internship in a nonprofit organization with a satisfactory supervisor evaluation.
5. Development and presentation of a portfolio that exemplifies the knowledge, abilities and dispositions relevant to the certificate, and illustrates how the student has met the goals of the certificate.
The certificate is housed in the Department of Communication Studies, but an advisory council including faculty from other departments and representatives from area nonprofit organizations guides and evaluates the certificate. The advisory council monitors the feedback from internship supervisors as to the preparation of students in the program. Students will be expected to present their portfolios to members of the advisory council and discuss how they have met the goals of the certificate. As the program evolves, the goal is to become certified by the Nonprofit Leadership Alliance, a national organization dedicated to preparing professional for the field.
For a complete list of the college policies and guidelines about certificates, see the catalog section on Organization of the Curriculum.