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Latino USA to begin airing on WVIK

January  02, 2013

WVIK Augustana Public Radio will debut a new program, Latino USA, airing Wednesdays at 7 p.m. beginning January 2.

Latino USA, a radio journal of news and culture, is the only nationally distributed English-language radio program produced from a Latino perspective. It combines high-quality news, cultural and public affairs journalism with compelling sound to bring a rich understanding to a wide spectrum of listeners.

Jay Pearce, WVIK’s general manager, said, “Bringing Latino USA to the Quad Cities is one way WVIK is becoming more involved with issues surrounding an increasing Hispanic population.”

Pearce added, “We have also recently joined the Greater Quad Cities Hispanic Chamber of Commerce as a way of making important contacts so we can become more aware of the needs of Latinos in our community and explore new partnerships.”

Latino influences and contributions continue to have an increasingly important impact on the evolving identity of our local and national community. Latino USA is a forum for connection and reflects the experience of a changing population from a Latino viewpoint.

Maria Hinojosa has been the host of National Public Radio’s Latino USA since its inception. She has been the senior correspondent for the acclaimed NOW on PBS and anchors the Emmy Award-winning One on One with Maria Hinojosa from WGBH/La Plaza. She spent eight years as the Urban Affairs Correspondent for CNN, and before that worked as a reporter for NPR News in New York.

Latino USA has gained a loyal audience and won more than a dozen awards from the communications industry for journalistic and production excellence, including a Scripps Howard Foundation National Journalism Award.

The NPR-affiliated WVIK radio station is owned by Augustana College, and its studios are located on Augustana’s campus in Rock Island. It broadcasts at 90.3 FM across eastern Iowa and northwestern Illinois, and at 95.9 FM in Dubuque, Iowa, and a portion of southwest Wisconsin.

Sam Schlouch
Director, Public Relations and Arts Promotion
(309) 794-7833
samschlouch@augustana.edu