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April  27, 2011

Augustana Public Radio’s programs to move

WVIK-Augustana Public Radio (90.3 FM) will move two of its longest-running programs ahead by one hour beginning Monday, May 2. Perspective, a classical music program hosted by Mindy Heusel, will air immediately following a noon newscast with WVIK's Herb Trix, and All Things Considered, the hallmark news program from NPR (National Public Radio), will begin at 4 p.m. Both programs have been part of the station since its beginning more than 30 years ago.

"Several themes have emerged in our conversations with listeners," said Kai Swanson, WVIK's interim general manager. "First, they would rather have mid-day news begin at noon rather than 11:55 a.m. Second, many of our listeners are leaving their workplace between 4 and 5 o'clock and appreciate the chance to plug into the news of the day through All Things Considered as soon as they hit their cars."

The change brings to an end the Matinee program hosted by WVIK's founder, Don Wooten. The program showcased Broadway, Hollywood and light classical music.

"While this marks an ending for Matinee, we are very grateful that Don is still willing to lend his considerable energy to two favorite programs here at WVIK-Saturday Morning Live and Jazz After Hours," said Swanson. "Both programs will continue in their current time slots, Saturdays at 10 a.m. and 10 p.m., respectively."

"We think listeners appreciate that we're paying attention to what they're telling us, and they've responded favorably to the changes we've made recently," Swanson added. This includes a new local program, The Parent Trip hosted by Anna Kronenberger, that airs Saturdays at noon, and a new series of documentaries, debates and arts programming on Et Alia, Sundays at 2 p.m.

Augustana College first secured the license for WVIK in the 1960s. It was operated as a student station until August 25, 1980, when it became the Quad Cities' first public broadcasting service. WVIK-Augustana Public Radio now broadcasts at 90.3 FM in a 75-mile radius around the Quad Cities, and reaches Dubuque, Galena and southwestern Wisconsin at 95.9 FM. The station recently concluded a successful on-air membership campaign, generating more than $126,000 in support and adding 103 new members.

Sam Schlouch
Director, Public Relations and Arts Promotion
(309) 794-7833
samschlouch@augustana.edu