Augustana College printing logo

April  14, 2011

Augustana and Whitey’s to celebrate Guinness World Record

Augustana College, Whitey's Ice Cream and the Quad-City community will gather to celebrate the Guinness World Record set for the longest chain of people licking ice cream on Wednesday, April 27, on campus near Old Main (3600 7th Ave.) from 5 p.m. to 7 p.m. World record participants are encouraged to attend.

            The celebration will include eating Augustana Viking Pride ice cream, signing a world record banner to display throughout the Quad Cities and the opportunity for participants to pose with the record certificate for picture taking. 

            The college and the Quad-City community came together a year ago to beat the record set in 2009 by 2,500 people in De Valladolid, Spain. Augustana chose to challenge the record with the new Whitey's ice cream flavor, "Augustana Viking Pride," which was created to honor the college's sesquicentennial anniversary. Earlier this month, Guinness World Records informed Augustana College that the 2,694 people who gathered on Ericson Field on April 20, 2010, had officially beaten the record.

Augustana Viking Pride, which can be found at any Whitey's location in the Quad Cities, was created through a naming competition that drew more than 100 submissions from campus community and alumni. The names were narrowed down to 13 finalists, and then a group of seven tasters guided Whitey's owners-Augustana alumni Jon and Jeff Tunberg-to Augustana Viking Pride. The flavor is peanut butter ice cream with fudge swirls and Oreo chunks.

Keri Rursch
Director of Public Relations
(309) 794-7721
kerirursch@augustana.edu