Kent Barnds, our friend at Augustana College, is the Vice President of Enrollment, Communication and Planning. He supervises our college’s admissions recruitment efforts; in his former position, he ran this operation directly. So, as a registered Republican in Iowa, Kent has a unique take on how his fellow Iowans receive the deluge of media appeals from prospective presidential candidates in advance of the January 3rd caucuses.
He recently blogged on the experience, from his unique perspective, for The Washington Post. The Denizens share that piece with you. It’s an intriguing look at political marketing from the perspective of someone who is both the target audience and a perpetrator of not dissimilar marketing strategies. Enjoy!
In recent years, it has become trendy for college presidents to temporarily live in a residence hall to gain insight into what their students experience and, on occasion, to develop a degree of sympathy for their short-term neighbors.
In the last few weeks, I feel like I have accidentally stumbled upon a similar experience: I am an enrollment professional at Augustana College, a small liberal arts college in Illinois. And I am a registered Republican living in Iowa who is on the receiving end of hard-core — at times really annoying and inconvenient — recruiting by virtually every candidate seeking the nomination of the Republican Party.