Archive for December 2, 2011

Change Is… Obama’s New Tactic

President Obama has begun using a variation on his "Change" slogan, "Change Is..."

President Obama has begun using a variation on his "Change" slogan, "Change Is..."

Recently President Obama has rolled out his new campaign tagline, “Change Is…”  Obama is making an attempt to answer questions from the opposite side of the political spectrum.  Many conservatives have been known to ask “Where is the Change?”  This is a trend that began very shortly after President Obama took office.  It will be very interesting to see how much traction the new “Change Is” approach will get and if it will catch on with supporters and later with the wider electorate.  An example of Obama’s new tactic comes across much more pro-active than previous mentions of his own record, “Change is the decision we made to rescue the auto company from collapse, even when some politicians were saying we should let Detroit go bankrupt.”  Instead of running from actions and decisions that seemed absolutely necessary when being undertaken, he is pointing out how bold they may be considered.

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