Thursday: So this past Thursday, February 13, the Brown-Forman office had their monthly brand awareness party in the office. As I mentioned a couple of posts ago, at the beginning of February I changed all the decorations in the office to Jegarmeister. Apparently that also means that there is a “Building Brand Awareness” party for the brand of the month. I got to start the day festivities by attending lunch at a local New Zealand restaurant with the Jegarmeister team. I got to have a great BBQ pulled pork sandwich with thick cut bacon and the most flavorful mayonnaise. I even got to try New Zealand Organic Cola, which I actually fell in love with. Best part though? It was free. Best word to a broke college student in another country. I learned more about the people on the team, where they came from, what their roles were, and why they were so passionate about the Jagermeister brand. After that, Ashley, Kim, and I got to get the party favors ready for all the guests who were to come late that afternoon. They might have been the coolest gift bags ever because they had 3 Jager branded, smokey double shot glasses and an ice cold Jager bottle (because you should ALWAYS drink Jager ice cold I learned). After that we got to set up the bar area for the Jager ice luge (an ice sculpture that allows you to poor the alcohol through it in order to make it ‘ice cold’), the Jager DJ stand, all the German (Jager is from Germany) finger foods, and the giant Jager game of Jenga. Once we got everything set up, the party started with the ‘Jegarettes” (hott girls in Jager outfits to get people excited and try the brand) rounding up the office and getting everyone into the main area where our fully stocked bar is. Then the head of the brand, Micheal Bouda, gave a 10 minute little speech about the brand, it’s goals for the year, their target market, and their plans for the brand and how they were going to bring it to life this year. It really helped pull the whole atmosphere together and encouraged everyone to try the food, grab a free cocktail, and play Jenga with the Jegarettes. Micheal Bouda played DJ for the day and everyone really had a great time. I got a free bottle of Jager, 3 shot glasses, and German food, was a great day! (I attached photos below)
Friday: I got to go on a tour of the Sydney Opera House! Finally.. Oh my gosh it took ages to finally get to see the inside, but I wasn’t disappointed. We only got to go into 3 of the 4 main halls because the Concert Hall was being used for practice, but the three we saw were still really neat. (I attached photos of some). I learned a lot more about the Opera House itself too. Like that it was commissioned int he 1960′s by the Queen of England and there was a world wide design competition for the architecture of the building. A man from Switzerland names Jorn Utzon had the winning design and was one of the only architects to submit a design that had the two major halls next to each other on the pier instead of in front and behind each other. They actually began digging the hole and pouring the foundation before they even knew how to build the structure. It took years for them to figure out how to build the sail like shapes that are what distinguish the building most and they ended up at a 7 year project that cost $104 million instead of the budgeted 3 years and $7 million. Only by Utzon’s breakthrough on piecing the ‘shells’ together to form the roof was the project able to be completed. However, all the money and time invested really did pay off. What they learned and created for acoustics had never before been researched to such a level. It was ground breaking and the concepts discovered are continually used today. It was an amazing tour and I am so glad I got to go on it. After the tour ended we went back to the apartment and made a late lunch before we packed for Surf Camp. At 6PM that night we left from the middle of down town Sydney for 3 hours south of the city. We came to a small town of 500 people right on the coast next to our private beach for the weekend, 7 mile beach. We got there pretty late at night and upon arrival we were shown the most stereotypical view of a surf camp ever. (Photos below). We were given the rules of camp, the schedule for the next couple days, and then were shown to our ‘rooms’. There were 6 or 7 of us to a room each and we got to enjoy something I would be flatteringly referring to as a ‘cot’. There was unknown pieces of something on the bed, there were spiders on the ceiling, and there was no heating or cooling. I was off to camp in every sense of the word. Most of the group immediately dropped off their belongings and went to the beach to get drunk. I’m not a huge drinker and I was also exhausted so I attempted to get over my mental block of how dirty the bed I was going to lay down in was and tried to go to bed. Given the blanket grossed me out and most of camp came back hammered, I didn’t get much sleep.