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Keith Abbey

Keith Abbey

Major:  Business Administration - Marketing

Strategic Life Management - The Gymnasium

SLM is Australia's premier provider or corporate health, fitness and wellbeing programs.  Their mission at SLM is simple: they specialize in improving employee productivity and performance through their corporate health and fitness programs, and they have been doing this for over 15 years.  Along with their head office they operate two Gyms in the heart of Sydney for corporate use.

 

Keith's pre-trip thoughts

Internship:   Strategic Life Management, Australia's premier supplier of corporate health and fitness.

Why are you participating in the Augustana in Australia program?   To gain internship experience in sports management and marketing, as well as experience living and working abroad.  I believe it will differentiate me from others in the job market, as well as be a great time.   

What value do you hope to add back to the internship site?  I have some experience working in gyms and in fitness, as well as sports in general.  I know what people are looking for in these fields and how to address their needs.  I am have some skills in working with people - I really enjoy it and I think this will help me fit in as well as perform tasks to the best of my ability.

What do you hope to learn on your internship?   I want to learn the day-to-day world of corporate marketing.  I plan on gaining experience as to how to analyze, determine, and reach target markets efficiently, as well as other marketing techniques used in sports marketing.

Where do you plan to travel during your term "down under"?   Surf Camp, Fraser Island, New Zealand, and somewhere in the Outback.

What do you anticipate to be the highlight of your experience "down under"?  Aussie culture in general.  The trips and beaches will be incredible, as will the business experience, but the culture is what I think I will enjoy most.