Major: Business Administration - Marketing
What Media Group are the publishers of British Balls Magazine, Go East Handbook, Go West Handbook, Sydney Pub Guide and The Working Holiday Guide. They also organize the annual Working Holiday and Travel Australia Expo which is held in Sydney. Their unique brand of topical, humorous and informative editorial has helped to build a loyal weekly following of over 50,000 readers.
Kara's pre-trip thoughts...
Internship: I will be interning as a marketing intern with What Media Group which publishes British Balls Magazine, Go East handbook, Go West Handbook, Sydney Pub Guide, and The Working Holiday Guide.
Why are you participating in the Augustana in Australia program? I am participating in the Augustana in Australia program because it is an amazing opportunity that will allow me to use the business/marketing skills that I have learned at Augie and apply them to the "real world".
What value do you hope to add back to the internship site? While I have not had any professional experience outside the classroom dealing with marketing, I am hoping to bring a fresh spin and fresh perspective the company. Because I am an American college student who is traveling abroad in Aussie, I think I'm the perfect target market for their published sources. I will also be able to give them great feedback on the work they have already published.
What do you hope to learn on your internship? I hope to learn how to correctly and effectively apply the marketing skills and communication techniques I have learned at Augie. I also hope to learn the differences and similarities between Australian and American business cultures.
Where do you plan to travel during your term "down under"? While I am in Australia, I would love to go to Fiji, the Great Barrier Reef, New Zealand, and Fraser Island...but of course that all depends on my budget.
What do you anticipate to be the highlight of your experience "down under"? I do not think there will be just one part of the trip that will be the "highlight" so I'll consider the entire experience the highlight. I am going to embrace every aspect of my trip to Australia.