Augustana College printing logo

Carly Swanson

Carly Swanson

Major: Business Administration-Marketing
Minors:  Communication Studies and Psychology

Willow Ltd.

Willow is the fashion label for designer Kit Willow Podgornik that has celebrated its fifth anniversary this year.  Willow blurs the lines between day and night dressing, creating a look that appeals to a woman who like her clothes on the softer side.  The collections are filled with luxurious and timeless pieces that reinforce a free-spirited and irreverent mood.  Today, the Willow label has evolved into a high-end collection distributed in major boutiques and department stores both in Australia, London, New York, Los Angeles and Dubai, with famous fans the likes of Nicole Kidman, Cameron Diaz, Kate Bosworth and Cate Blanchett.

Carly's pre-trip thoughts

Internship:   Willow Ltd.  A fashion label for designer Kit Willow Podgornik

Why are you participating in the Augustana in Australia program?   This opportunity is a chance of a lifetime and it provides all students with the chance to have, and essentially, chose their dream internship!

What value do you hope to add back to the internship site?  I hope to add my creativity to the research and marketing strategy aspects of my responsibilities.  Most importantly add to the company as a whole.

What do you hope to learn on your internship?  I also hope to add to the marketing theory that I have learned in my marketing and business classes.   I hope to learn more about the fashion industry, the latest trends and whether this is something that I want to continue to pursue in my future.

Where do you plan to travel during your term "down under"?   I plan to do a lot of travelling, but I really would like to make it to Fraser Island and the Gold Coast.

What do you anticipate to be the highlight of your experience "down under"?  Aside from the internship opportunity, just the fact that I will be alone and very independent.  I think that the freedom within a great country like Australia will be the highlight of my trip.