A Message From Academic Affairs
How do you define a successful campaign?
For many people fund-raising campaigns are defined solely by the bottom line – did you reach the overall dollar goal? This is certainly one important metric, but there are other factors that should be included in defining a successful campaign. Here are some questions we might ask at the conclusion of Authentically Augustana: A Call to Action , our soon-to-be-announced major initiative:
- Did we raise the “right” dollars? While the overall goal is important, a successful campaign must meet strategic priorities and hit the targets for the specific areas (capital projects, endowment, annual operations).
- Were we able to broaden the base of alumni, parents and other friends who made gifts and therefore have a stake in Augustana and its future?
- Similarly, were we able to find meaningful ways to utilize volunteers and therefore increase the level of engagement with these individuals?
- Did we identify the next group of major gift donors to the college?
- Is Augustana better positioned for future fund-raising efforts?
For years I have advocated that campaigns are a means to an end, not an end in and of themselves. If this statement is true, then perhaps this is the most important question to pose at the campaign's conclusion: Is Augustana a better place for students and faculty as a result of this campaign?
All of us in the Development Office are grateful for the financial support and assistance we have received from members of the faculty. Thank you.
– Al DeSimone